Pressure Point: Corporate Identity
MANAGED ACCELERATION BY MEANS OF
A COORDINATED APPROACH
- Why do my employees take on so little responsibility?
- Why do they make so few decisions and then too slowly?
- Why are they not more self-motivated?
In order for the business to accelerate, everyone must be aligned. Only then is the outcome greater than the sum of the individual parts. To achieve this, you need a sustainable corporate identity; giving clear direction and guiding day-to-day activity. Employees are then united by common goals and understand their individual contribution to the success of the organisation.
Often managers associate the term “innovation” solely with ground-breaking ideas and technological leaps. But innovation has to be much more. Successful innovation management is multi-dimensional and stretches from the pipeline to the holistic market implementation. MANAC recognizes the key barriers in innovation and product development processes and supports organisations in realizing their full potential.
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